Problem:
How best to educate genomic researchers to the benefits of integrating metabolomics into their genomic research.
Solution:
Meet Geno & Pheno – Position genomics and metabolomics as complementary technologies.
Measurable Results
Measuring the ROI that any implemented marketing program has on revenue and profits is the holy grail
of marketing measurement. Metimur’s principals have a proven history of implementing programs and initiatives
that have resulted in tremendous returns.
of marketing measurement. Metimur’s principals have a proven history of implementing programs and initiatives
that have resulted in tremendous returns.
We understand the restraints on marketing budgets and the importance of results. Metimur will work with your team
with an eye on measuring the effectiveness and ROI of all programs implemented.
Integrated Campaign
Genomics has met its match. Meet Metabolon, Genomics Perfect Complement.
Strategic
Sales
Sales & Opportunities Generated – 12 months
86 opportunities – Total value: $8.9M
21 opportunities won – Total earnings: $1.6M
Lead Generation Results
16,843 visits to Genomics landing page
4,423 eBook downloads &
2,226 publication downloads
Execution
3 Trade Shows
16 emails
4 landing pages
3 webinars
eBook:Bringing the Genome to Life with Metabolomics
Ads: 9 cover tips, 7 full-pages, 2 special issues, 271 electronic ads
Social media posts
Creative executed by HDMZ Chicago, Il.
Pharma R&D Outreach
Problem:
Company needed to bolster outreach to pharma R&D scientist with messaging that metabolomics can reduced attrition and help develop a clearer path to the clinic.
Solution:
Recruited former VP of R&D from GSK who was a champion of metabolomics to present a joint webinar via Nature. As an incentive to attend the webinar two pilot projects would be awarded.
Results:
449 Registrations
230 Attendees
$959K Opportunities
$596K Closed
Eli Lilly came back after being silent for two years
Trade Show Campaign
“Leave your Fingerprint on the Cure™”
Problem:
Company spending tens of thousands of dollars to attend major industry trade shows with very little booth traffic and resulting leads.
Solution:
Campaign “Leave your Fingerprint on the Cure™”. Invite attendees to help paint a mural by painting a flower and completing it by leaving their fingerprint in the center and company will donate $10 in their name to pediatric genetic research.
Results:
Booth attendance jumped from 26 to over 600/show. Five murals were donated to five children’s hospitals and more than $240,000 was donated to those hospitals.
Corporate Rebranding
Problem:
Company originally offered only expression profiling and genotyping services but over the years had become a first adopter of many new genomic sequencing platforms. Researchers did not think of the company when searching for a sequencing partner.
Solution:
Over the years customers came to call Expression Analysis EA. So as not to lose that equity, the company was rebranded to EA and a new tagline was adopted – “Genomic Know-How™”. The message was delivered in a unique placement in Nature genetics.
Result:
Customer comment: I’ve been following your company for ten years, you have grown up very nicely.
Creative Executed by HDMZ Chicago, Il.
