WHAT WE DO

Metimur Life Science Marketing is rooted in the needs of startup and small to medium size Life Science companies’ need for measurable, impactful and results-oriented marketing. We provide you with strategy guidance, promotional development and execution, lead generation programs and the experience you need without the traditional overhead.

So, you are at the point you need help with marketing, but you don’t want all the overhead associated with a full-time employee or maybe you only need help 20 hours a month. Hiring experienced staff or training new personnel is an expensive and timely process. When it comes down to finances, using a Resource Marketing Director to manage your needs as you need them saves time and money.  By paying only for the resources you need, on the timetable you need them replaces hiring for an entire in-house team. Maybe you have a small internal team and you need help managing them a few hours a week, Metimur can be that resource.

Metimur Marketing is focused on the Life Science industry and can navigate complex scientific messaging and distilled it into programs and messaging that will resonate with your target audience all for a fraction of the cost of internal resources.

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Strategic

 

  • Marketing Strategy
  • Company Branding
  • Company Messaging
  • Communications / PR
  • Business Development

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Product Launch

  • Market Research
  • Competitive Analysis
  • Product Positioning
  • Promotion
  • Product Branding
  • Messaging / Content Development
  • Digital Marketing
  • Collateral / Advertising Design
  • Sales Training Programs

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Tactical

  • Lead Generation
  • Sales Tools
  • Web Design
  • Social Media
  • Advertising
  • Collateral Production
  • Trade Show Execution

OUR PRINCIPLES

Our objective is to focus on addressing the key challenges to your commercial success.  Toward this end we start every engagement by listening and asking insightful questions. It is fundamental to our mission that the actions we propose and take are based upon the strategic underpinnings of your business.

When we execute the marketing strategy through an optimized set of tactical initiatives it is our goal to make a measurable impact on your business.  The programs we recommend will have a positive ROI, and we will prove that by tracking and reporting upon the success of these projects.

EXPERTISE

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Products

Our advisors have launched and promoted the full spectrum of products and services in the biotech sector including:

Instruments, Assays, Software, Therapeutics, Lab Services

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Clinical Experience

We have accumulated experience across a wide range of clinical domains including:

Oncology, Nephrology, Urology, Hematology, Cardiovascular, Endocrinology, Infectious Disease, Immunology, Reproduction, Acute Care

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Regulatory Knowledge

Our consultants have launched many global products.  The marketing and promotional strategies they propose will comply with FDA guidelines and those of international regulatory bodies.
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Technology Experience

Our advisories have worked with products that are based upon a wide range of technologies:

Diagnostics / Medical Devices

Chemistry, Immunoassay, Molecular Amplification, Photonics / Image Capture and Analysis, NIR, Flow Cytometry, Immunohistochemistry, In Situ Hybridization, Electrical Impedance, Nephelometry, Genomics, Metabolomics, and Epigenetics

Therapeutics

Small molecules, Proteins, Monoclonal Antibodies, Receptor Antagonists / Reuptake Inhibitors, Antibiotics / Antivirals

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